User Research and Customer Insights
How do you recruit B2B research prospects when you don't know them beforehand?
Learn how you can get in touch with your future customers when you don't know them
All articles
User Research and Customer Insights
Do's and don'ts, Validating Statements & Process related questions to get people talking
Guard rails for a customer research conversation. Keep these in mind before doing a research call with a customer.
User Research and Customer Insights
What are the principles of a JTBD interview?
Guardrails to safely keep you on the right path during a customer interview taken directly from Bob Moesta's book Demand Side Sales
Product Strategy and Management
The opportunity cost of "we've added it to the backlog!"
Let's imagine a customer has requested you to build super-fine role-based permissions into your app. You know that building it would mean that it causes more issues than it fixes or at least that's what it feels like from the sound of the request. How do
Ideation and Problem Solving
How do you convert a Job Story into a Problem Statement/HMW when ideating?
How might we connect job stories to how might we notes and an example of it's application.
Ideation and Problem Solving
How Intercom designs valuable features with Job Stories
When you've got a good grasp of a customer's Job to be Done (JTBD), what are the next steps to craft a solution? There's a lot of advice on how to conduct your own JTBD-style interviews, cluster the data, and synthesize the findings. It&
Personal Growth and Leadership
How do you get stakeholders to buy into variable scope product pitches?
When you're starting to adopt Shape Up [https://basecamp.com/shapeup/] at your company it's common to feel like the concept of fixed time and variable scope [https://basecamp.com/shapeup/1.2-chapter-03#fixed-time-variable-scope] is daunting to both stakeholders/leadership and builders: * Stakeholders are unsettled by
Ideation and Problem Solving
What's the meaning of HMW
Explore 'How Might We' (HMW) methodology in product management. Learn to convert problems into opportunities, enhance team collaboration, and devise practical solutions. Master crafting effective HMW notes with examples from Uber, Bumble, and Salesforce.
Product Design and Development
How do you build a bare minimum feature?
Have you ever felt it was difficult to ship on time? Isn't it true that understanding what works is nearly impossible without having to build and ship different solutions to understand which one works? Is there any better advice than to "ship it before you're
Product Design and Development
The four forces model - how customers justify purchases
Bob Moesta and Re-Wired group four forces model explained along with a personal example
User Research and Customer Insights
What makes a product successful in the eyes of the customer?
When McDonald's hired disruptive innovation theory pioneer Clayton Christensen to improve milkshake sales, they identified half of their milkshakes sold before 8.30 am. It was the only thing those customers bought, they were always alone, and once they bought it, they drove off with it. When Christensen&
Personal Growth and Leadership
Asking Open AI's CTO for access to GPT-3
Context: I emailed Open AI's CTO, Greg Brockman [https://twitter.com/gdb] about getting access to GPT-3. In this email, I wanted to tell him about the position I wanted to take, helping independent creators talk about their ideas on Twitter, how it's going to be
