Welcome 👋

My name’s Shavin Peiries. I’m a writer, designer and engineer.

After 3 years of being a frontend engineer I transitioned to becoming a designer because of one big reason:

You can't just make things pretty or hack screens together. You have to understand how customers are currently trying to make progress in order to design a better way for them.

Learning about this enabled me to guide teams and founders into building digital experiences that they know will be in demand instead of playing the guessing game.

In addition to using this knowledge for customer experiences, I also used it to help shape engagements with founders, designers and engineers of the companies that I work with to help them make impactful progress.


Given how powerful it was to the growth of my career, I'm now writing about what I've learned to help other designers learn about it as well. To go beyond competing for who can design the prettiest pixel and create more meaningful work that people would use (and maybe love).

You can also browse my articles here →


The main sectors I've worked with or designed for in the past has been in health, education and platform marketplaces. I specialise in SaaS B2B products.

Currently, I'm product managing a marketplace application called ClassBubs. ClassBubs helps connect child enrichment service businesses to parents who want to grow more holistic children. Even though my title is product manager I am deeply involved in shaping & designing the core features of educator application designed to drive growth.

Training, Education and Influences

I hold a Bachelors of Engineering in Software Engineering from Sheffield Hallam University, United Kingdom.

I've practised and taken the Design Sprint Masterclass from the author of Google's Sprint Methodology, Jake Knapp and Digital Product Design agency AJ&Smart.

Learning the Sprint methodology helped me build "Very Bad Wizards" – A product design agency that was focused on providing the sprint methodology as a service to corporates who needed innovation guidance. It lasted 3 years.

I'm a big advocate of Clayton Christensen's jobs to be done theory. I use it as a basis to guide how I make choices and help predict what consumers will adopt to make progress.

Core Influences

  • Ryan Singer (Product Strategist and author of the Shape Up Methodology) for exposing his knowledge on software design and development at all levels of the process.
  • Jason Fried (CEO of Basecamp) for showing how delightful companies can exist without the need to hustle so much.
  • Bob Moesta (Co-creator of the jobs to be done methodology and author of the book Demand Side Sales) for grounding innovation into practical knowledge that can be applied by anyone.
  • Jake Knapp (author of the Sprint Methodology) and Jonathan Courtney (Founder of AJ&Smart) for their work in developing the Design Sprint methodology.

Little more about me

I currently live in Colombo, Sri Lanka with my family. I've been remotely working since 2019.

Connect with me on Twitter  →

Let's keep in touch!

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