User Research and Customer Insights
I started learning design and strategy to get people to buy and use the projects I had spent months coding. Thanks to my extroverted co-founder, Mayun, I had the opportunity to approach anyone and showcase a prototype. It made it easy for me as an introvert. Talking to people used
Ideation and Problem Solving
Dependency-based sequencing is a powerful technique for managing complex projects. By mapping out the interrelationships between tasks and prioritizing based on dependencies, you can minimize rework, enable smoother workflows, and achieve project goals faster.
Ideation and Problem Solving
It was the 12th day of our development cycle for the new “Leads” feature, and my tech lead looked like he wanted me dead. The team worked long hours, fueled by lattes and the pressure to deliver. Despite our best efforts, our Linear board was growing more than it was
Product Strategy and Management
“If the dev team has to go through another pivot, I don’t think we’ll survive.” — The chilling words of my tech lead at Aristotle. In the startup world, change is not just constant—it’s a matter of survival. The graveyard for most startups comes from rushing to
Product Design and Development
Learn how to identify and incorporate emotional and social motivators into your product development and sales strategy.
User Research and Customer Insights
Get tips to enhance your workflow and improve the efficiency of your research using ChatGPT.
User Research and Customer Insights
Learn where to find valuable customer data, what to extract, and how to quickly analyze it using review websites and Chat GPT. Don't waste time; get the insights you need to confidently start building and marketing your startup today.
A practical application of using Chat GPT to spend less time synthesizing insights from customer research
When designing a product, it can be confusing to know who your users, buyers and customers are. To break it down for you... The user is the person who uses your product to make progress. But they're not necessarily the ones paying for it. The buyer is the person who
Have you ever felt it was difficult to ship on time? Isn't it true that understanding what works is nearly impossible without having to build and ship different solutions to understand which one works? Is there any better advice than to "ship it before you're ready" in order to learn
"People convince themselves, we convince them of nothing" Jobs to Be Done (JTBD) is a theory of how people buy. Demand-side sales is a method popularized by Bob Moesta for building a sales program around JTBD. Understanding consumers at a deep and empathetic level adds value to the sales approach
Get practical guides on growing products using customer research
A practical application of using Chat GPT to spend less time synthesizing insights from customer research
As designers we are expected to follow a specific process to arrive at a solution. Our portfolios, discussions with recruiters, and explanations to stakeholders all require us to show a clear, linear approach to our work. However, in reality, the design process whilst doing the work is not always so
When designing a product, it can be confusing to know who your users, buyers and customers are. To break it down for you... The user is the person who uses your product to make progress. But they're not necessarily the ones paying for it. The buyer is the person who
A step-by-step guide to help transform how your company views design and utilises it for growth instead of decoration
When you're working with component variants, it can be difficult to change the style of one element in a component variant and have it propagate to all the other variants. What I used to do was select all the elements that needed changing manually; * This meant holding down command key
Learn how to navigate negative feedback or mitigate it completely with this one strategy
Learn how to design your own component library without spending money on a course and use a design kit like Untitled UI to learn the fundamentals.
Learn what UI/UX design recruiters are looking for when evaluating portfolios and what you can do to start learning
Learn how you can get in touch with your future customers when you don't know them
Guard rails for a customer research conversation. Keep these in mind before doing a research call with a customer.
Guardrails to safely keep you on the right path during a customer interview taken directly from Bob Moesta's book Demand Side Sales
Let's imagine a customer has requested you to build super-fine role-based permissions into your app. You know that building it would mean that it causes more issues than it fixes or at least that's what it feels like from the sound of the request. How do you respond? One option