Shavin Peiries is a writer, designer, and engineer. He writes a newsletter that focuses on guiding founders to validate their ideas fast using audience research.
You've heard it all, right? "Create a landing page first!" "No, talk to people first!" "Collect emails!" "Get pre-bookings!" "Build an MVP first!" It feels like everyone shouts different advice, leaving you stuck asking, "What are some
I understand why you'd want to copy a successful startup. It feels safe. When you see someone post their $10K MRR milestone on Twitter or share their journey on Indie Hackers, you know there's a real market. Real customers. Real revenue. Why take a chance on
A four-part guide to finding problems your customers will pay you to solve. Each part builds on the previous one, taking you from initial research to validation. The Series Part 1: Finding Real Customer Problems in the Wild Learn how to discover where your potential customers are already having authentic
Last Tuesday, I caught myself doing something ridiculous. Copy text from Slack. Switch to TypingMind. Paste. Get AI rewrite. Copy again. Switch back. Paste. For the tenth time. That day. That's when I realized my daily frustration wasn't just annoying - it was trying to tell
"If you had to grow a SaaS with $0 marketing budget, what's your first move?" I see this question pop up constantly in founder communities. "We've built this amazing product, but we don't have cash for ads. How do we get
"Someone's already doing it" - the lie that kills great businesses before they start. Picture this. You walk into a party where everyone seems deep in conversation. Inside jokes are flying, groups have already formed, and your first instinct is to turn around and leave. That&
"We need more marketing!" That's what the SaaS founders insisted when we looked at their numbers. What they didn't realize? With their 0.2% conversion rate and $27 ARPU, they'd need nearly one million visitors (926,000 to be exact) just to
If you build it, they will do absolutely nothing. - Patrick McKenzie (@patio11) Six months of your life. Countless late nights. Thousands of lines of code. And then... silence. No users. No sales. Just the crushing realization that you might have built something nobody wants. If you're a
"I've sent 47 cold outreach messages this week trying to land customer interviews. Two people replied. Neither had time to talk." Sound familiar? That's why we're building a better research system: * In part 1, we mapped Reddit's hidden network to
"Looks interesting, but I wouldn't pay for it." If you're building products, you've probably heard some version of this soul-crushing feedback. You spend weeks or months crafting what you think is the solution, only to discover you're solving a problem
"Is this actually a pain point for you?" That's the kind of question that puts your research dead on arrival. Here's why: When you ask someone if they have a problem, you get their sanitized, rational self. But when you catch them actively struggling
“We just scheduled a demo with a potential user. They want to see the new sales dashboard for feedback. Can you have something ready by 2PM?” That Slack message from my founders hit me like a bucket of cold water. I looked at my screen: one barely-functional dashboard card, a
