Shavin Peiries is a writer, designer, and engineer. He writes a newsletter that focuses on guiding founders to validate their ideas fast using audience research.
I used to be way too attached to my work. Back when I ran a design sprint agency, every workshop ended with a ritual that made my stomach twist: we'd all stick our solutions up on the wall for everyone to see. Then came the vote. One idea
When most of us start building products, we begin with an idea: "I'll build a better project management tool" "I'll create an AI writing assistant" "I'll make a simpler analytics dashboard" "I'll disrupt [insert any
Praveen was doing Europe like he’d always dreamed — cheap flights, overnight trains, hostels full of strangers-turned-friends. He carried everything in a 20L backpack. No check-ins. No plans. Just a rail pass, a rough sketch of cities to hit, and the thrill of figuring it out along the way Meanwhile,
"Just one more competitor to check..." It starts innocently enough. A quick search here, a comparison there. But before you know it, you're three months deep with 47 Chrome tabs open, caught in an endless loop of research → doubt → more research. Each new tab promising the
You've heard it all, right? "Create a landing page first!" "No, talk to people first!" "Collect emails!" "Get pre-bookings!" "Build an MVP first!" It feels like everyone shouts different advice, leaving you stuck asking, "What are some
I understand why you'd want to copy a successful startup. It feels safe. When you see someone post their $10K MRR milestone on Twitter or share their journey on Indie Hackers, you know there's a real market. Real customers. Real revenue. Why take a chance on
A four-part guide to finding problems your customers will pay you to solve using Reddit audience research. Each part builds on the previous one, taking you from initial research to demand validation. Praise for the series: Part 1: Finding Real Customer Problems in the Wild Learn how to discover where
Last Tuesday, I caught myself doing something ridiculous. Copy text from Slack. Switch to TypingMind. Paste. Get AI rewrite. Copy again. Switch back. Paste. For the tenth time. That day. That's when I realized my daily frustration wasn't just annoying - it was trying to tell
"If you had to grow a SaaS with $0 marketing budget, what's your first move?" I see this question pop up constantly in founder communities. "We've built this amazing product, but we don't have cash for ads. How do we get
"Someone's already doing it" - the lie that kills great businesses before they start. Picture this. You walk into a party where everyone seems deep in conversation. Inside jokes are flying, groups have already formed, and your first instinct is to turn around and leave. That&
"We need more marketing!" That's what the SaaS founders insisted when we looked at their numbers. What they didn't realize? With their 0.2% conversion rate and $27 ARPU, they'd need nearly one million visitors (926,000 to be exact) just to
