Enhance your product intuition by mastering user research techniques, understanding customer needs, and making data-driven decisions to create user-centric products.
User Research and Customer Insights
You've spent weeks, maybe even months, validating your product idea. You've watched all the videos, read all the advice, and conducted countless user interviews. Everyone agrees: "Make sure it's something people want." But now you're left wondering, "Apart from validating the problem, what is left to do?" You've followed the
User Research and Customer Insights
I started learning design and strategy to get people to buy and use the projects I had spent months coding. Thanks to my extroverted co-founder, Mayun, I had the opportunity to approach anyone and showcase a prototype. It made it easy for me as an introvert. Talking to people used
User Research and Customer Insights
Get tips to enhance your workflow and improve the efficiency of your research using ChatGPT.
User Research and Customer Insights
Learn where to find valuable customer data, what to extract, and how to quickly analyze it using review websites and Chat GPT. Don't waste time; get the insights you need to confidently start building and marketing your startup today.
User Research and Customer Insights
A practical application of using Chat GPT to spend less time synthesizing insights from customer research
User Research and Customer Insights
When designing a product, it can be confusing to know who your users, buyers and customers are. To break it down for you... The user is the person who uses your product to make progress. But they're not necessarily the ones paying for it. The buyer is the person who
User Research and Customer Insights
Learn how you can get in touch with your future customers when you don't know them
User Research and Customer Insights
Guard rails for a customer research conversation. Keep these in mind before doing a research call with a customer.
User Research and Customer Insights
Guardrails to safely keep you on the right path during a customer interview taken directly from Bob Moesta's book Demand Side Sales
User Research and Customer Insights
When McDonald's hired disruptive innovation theory pioneer Clayton Christensen to improve milkshake sales, they identified half of their milkshakes sold before 8.30 am. It was the only thing those customers bought, they were always alone, and once they bought it, they drove off with it. When Christensen's team confronted
Product Strategy and Management
"People convince themselves, we convince them of nothing" Jobs to Be Done (JTBD) is a theory of how people buy. Demand-side sales is a method popularized by Bob Moesta for building a sales program around JTBD. Understanding consumers at a deep and empathetic level adds value to the sales approach