Product Strategy and Management

Strengthen your product management skills by exploring strategies for prioritizing features, aligning product development with business goals, and understanding customer motivations.

The opportunity cost of "we've added it to the backlog!"

Let's imagine a customer has requested you to build super-fine role-based permissions into your app. You know that building it would mean t...

How Intercom designs valuable features with Job Stories

When you've got a good grasp of a customer's Job to be Done (JTBD), what are the next steps to craft a solution? There's a lot of advice on...

How do you get stakeholders to buy into variable scope product pitches?

When you're starting to adopt Shape Up [https://basecamp.com/shapeup/] at your company it's common to feel like the concept of fixed time an...

How do you build a bare minimum feature?

Have you ever felt it was difficult to ship on time? Isn't it true that understanding what works is nearly impossible without having to bui...

The four forces model - how customers justify purchases

Bob Moesta and Re-Wired group four forces model explained along with a personal example...

Early lessons building a service business

If you're starting a new service-based business, there are tons of things learn. It's never been easier to start a business, but it's also n...