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Why I made the Reddit Audience Research guide
Most advice about finding startup ideas sounds a lot like, “Just talk to customers!” as if the perfect problem is waiting patiently for you to ask the right questions. But that advice is way easier to tweet than to actually do. If you've ever stared at your blank
“I can create anything but people don’t convert”
When demand exists but dollars don't Let's play doctor for your SaaS. You've shipped. You've hustled up some traffic. Maybe you even have a nice pile of free signups. And yet… the paid user number isn't moving. This is the
How to abandon a project without regrets
I used to be way too attached to my work. Back when I ran a design sprint agency, every workshop ended with a ritual that made my stomach twist: we'd all stick our solutions up on the wall for everyone to see. Then came the vote. One idea
The mistake that kills most products before they start
When most of us start building products, we begin with an idea: "I'll build a better project management tool" "I'll create an AI writing assistant" "I'll make a simpler analytics dashboard" "I'll disrupt [insert any