Read more
How to name your product
Every day, countless founders waste their one shot at a first impression. They settle for whatever domain is available, pick something easy to spell, or worse - choose a name that actively confuses their market. Years later, they're stuck explaining their name instead of having it explain their
Thinking through the tech might be killing your startup
Last week, I ran a workshop with a friend who wanted to start a knowledge process outsourcing (KPO) business. When I asked him about his target customers' problems, something fascinating happened. He kept describing the solution he wanted to build: "Companies need a knowledge partner, not just arms
Why your product needs to click (before you even start building)
"What makes you different from [Big Company X]?" At MidFunnel, that question used to send me into a feature comparison spiral. You know the drill - frantically listing all the things your product does similarly (or slightly better) than the established players. But I’ve learned something recently.
Listen to the Reddit Audience Research Guide
Ever wished you could listen to a conversational breakdown of the "Scratch Their Itch" series instead of reading through all four parts? I've got you covered. Your audio companion to better audience research I've turned my entire four-part Reddit research series into an interactive