Last week, I ran a workshop with a friend who wanted to start a knowledge process outsourcing (KPO) business. When I asked him about his target customers' problems, something fascinating happened. He kept describing the solution he wanted to build: "Companies need a knowledge partner, not just arms
"What makes you different from [Big Company X]?" At MidFunnel, that question used to send me into a feature comparison spiral. You know the drill - frantically listing all the things your product does similarly (or slightly better) than the established players. But Iβve learned something recently.
Ever wished you could listen to a conversational breakdown of the "Scratch Their Itch" series instead of reading through all four parts? I've got you covered. Your audio companion to better audience research I've turned my entire four-part Reddit research series into an interactive
Most advice about finding startup ideas sounds a lot like, βJust talk to customers!β as if the perfect problem is waiting patiently for you to ask the right questions. But that advice is way easier to tweet than to actually do. If you've ever stared at your blank