Ever wished you could listen to a conversational breakdown of the "Scratch Their Itch" series instead of reading through all four parts? I've got you covered. Your audio companion to better audience research I've turned my entire four-part Reddit research series into an interactive
Most advice about finding startup ideas sounds a lot like, “Just talk to customers!” as if the perfect problem is waiting patiently for you to ask the right questions. But that advice is way easier to tweet than to actually do. If you've ever stared at your blank
You've heard it all, right? "Create a landing page first!" "No, talk to people first!" "Collect emails!" "Get pre-bookings!" "Build an MVP first!" It feels like everyone shouts different advice, leaving you stuck asking, "What are some
A four-part guide to finding problems your customers will pay you to solve using Reddit audience research. Each part builds on the previous one, taking you from initial research to demand validation. Praise for the series: Part 1: Finding Real Customer Problems in the Wild Learn how to discover where
Last Tuesday, I caught myself doing something ridiculous. Copy text from Slack. Switch to TypingMind. Paste. Get AI rewrite. Copy again. Switch back. Paste. For the tenth time. That day. That's when I realized my daily frustration wasn't just annoying - it was trying to tell
If you build it, they will do absolutely nothing. - Patrick McKenzie (@patio11) Six months of your life. Countless late nights. Thousands of lines of code. And then... silence. No users. No sales. Just the crushing realization that you might have built something nobody wants. If you're a
"I've sent 47 cold outreach messages this week trying to land customer interviews. Two people replied. Neither had time to talk." Sound familiar? That's why we're building a better research system: * In part 1, we mapped Reddit's hidden network to
"Looks interesting, but I wouldn't pay for it." If you're building products, you've probably heard some version of this soul-crushing feedback. You spend weeks or months crafting what you think is the solution, only to discover you're solving a problem
"Is this actually a pain point for you?" That's the kind of question that puts your research dead on arrival. Here's why: When you ask someone if they have a problem, you get their sanitized, rational self. But when you catch them actively struggling
Imagine you're trying to fix an unusual noise in your car. Would you rather: A) Post in 50 different Facebook groups and forums, getting opinions from casual drivers, people who owned a different model 10 years ago, and 'car enthusiasts' who've never touched your
You've seen the promises: AI will “revolutionize” your customer research, generating deep insights in seconds. But when you dive into the results, disappointment hits. The insights feel thin, lifeless—like something's missing. It's not just you. Recently, Matt Lerner from SYSTM talked about this
Ok, here's something ridiculous about customer research. (The good kind of ridiculous.) You know all those insights you're breaking your brain trying to find? They're literally just... sitting there. Already collected. Already organized. Just waiting for you to grab them. I'm serious.