How to plan out your SaaS growth

"We need more marketing!" That's what the SaaS founders insisted when we looked at their numbers.

What they didn't realize? With their 0.2% conversion rate and $27 ARPU, they'd need nearly one million visitors (926,000 to be exact) just to hit their $50K monthly revenue goal.

Throwing more traffic at a broken website isn't a strategy. It's like pouring water into a leaky bucket and hoping it'll somehow fill up.

When we showed them the math, the problem became crystal clear.

With an industry-standard conversion rate of 3.1% for their sector, they'd only need about 59,700 visitors instead of 926,000. They were burning through more than 15x the ad spend necessary. And they're not alone. Many of us burn through thousands in marketing spend before catching these costly conversion issues.

That's why I created this growth planning tool. It helps SaaS founders like you visualize exactly what your conversion rates mean for your growth targets and shows you what's possible when you optimize your funnel.

Try the SaaS Growth Planning Calculator

Want to see how to get more results from your marketing budget?

Try my free Growth Planning Calculator to instantly see:

✅ Your required monthly traffic based on revenue goals
✅ How many paying users you need to hit your targets
✅ The impact of improving your conversion rate

Whether you're aiming for a $3,000/month side hustle or scaling to $200,000/month in revenue, the interactive calculator helps you:

• Set realistic traffic and conversion goals
• Save custom scenarios for your business
• Share plans with your team via unique URLs
• Watch your targets update in real-time with smooth, intuitive animations

Simply input your target monthly revenue, ARPU, and current conversion rate—or choose from our preset scenarios like "Side Hustle Hero" or "Titan Mode."

Special thanks to Adelin and Rajiv for giving feedback on the tool!