The four forces model - how customers justify purchases
Bob Moesta and Re-Wired group four forces model explained along with a personal example
Shavin Peiries
Shavin Peiries is a writer, designer, and engineer. He writes a newsletter that focuses on guiding founders to validate their ideas fast using audience research.
What makes a product successful in the eyes of the customer?
When McDonald's hired disruptive innovation theory pioneer Clayton Christensen to improve milkshake sales, they identified half of their milkshakes sold before 8.30 am. It was the only thing those customers bought, they were always alone, and once they bought it, they drove off with it. When Christensen&
Asking Open AI's CTO for access to GPT-3
Context: I emailed Open AI's CTO, Greg Brockman [https://twitter.com/gdb] about getting access to GPT-3. In this email, I wanted to tell him about the position I wanted to take, helping independent creators talk about their ideas on Twitter, how it's going to be
Ending Very Bad Wizards the service
I've been contemplating approaching talking about how we've sort of ended Very Bad Wizards [https://verybadwizards.io/] to try our hand at building products. It isn't easy talking about, but there's a lesson here for you: The wizarding business is something we
Figuring out the problem before jumping into solutions
My last blog post was about the steps to overcoming challenges and exploring ideas. In short, the premise of the post is to define the problem, look for inspiration and remix it to come up with a novel solution. When I posted it on Twitter I got this reply from
3 steps to overcoming challenges and exploring breakthrough ideas
If you have come across a daunting challenge and you feel stuck on how to go about it fret not. All you need is a couple of design thinking exercises to blast through those creative blocks and into the realm of creative confidence. The below steps is what I use
Designing & Executing a Product Hunt Meetup
Originally posted on Medium Feb 7, 2020 (pre-corona) When the Product Hunt team put a tweet out calling for hosts in cities to host their Global Meetup we jumped at the opportunity. Having conducted multiple workshops for the design community in Sri Lanka with the Very Bad Wizards [http://instagram.
Early lessons building a service business
If you're starting a new service-based business, there are tons of things learn. It's never been easier to start a business, but it's also never been harder to get it off the ground. The following 8 lessons have helped me along the way starting
Notes on Demand Side Sales
"People convince themselves, we convince them of nothing" Jobs to Be Done (JTBD) is a theory of how people buy. Demand-side sales is a method popularized by Bob Moesta for building a sales program around JTBD. Understanding consumers at a deep and empathetic level adds value to the
