User Research and Customer Insights
How do you recruit B2B research prospects when you don't know them beforehand?
Learn how you can get in touch with your future customers when you don't know them
Shavin Peiries is a writer, designer, and engineer. He writes a newsletter that focuses on guiding product managers and founders to develop their product intuition through useful customer research.
User Research and Customer Insights
Learn how you can get in touch with your future customers when you don't know them
User Research and Customer Insights
Guard rails for a customer research conversation. Keep these in mind before doing a research call with a customer.
User Research and Customer Insights
Guardrails to safely keep you on the right path during a customer interview taken directly from Bob Moesta's book Demand Side Sales
Product Strategy and Management
Let's imagine a customer has requested you to build super-fine role-based permissions into your app. You know that building it would mean that it causes more issues than it fixes or at least that's what it feels like from the sound of the request. How do you respond? One option
Ideation and Problem Solving
How might we connect job stories to how might we notes and an example of it's application.
Ideation and Problem Solving
When you've got a good grasp of a customer's Job to be Done (JTBD), what are the next steps to craft a solution? There's a lot of advice on how to conduct your own JTBD-style interviews, cluster the data, and synthesize the findings. It's common to reach a point where
Personal Growth and Leadership
When you're starting to adopt Shape Up [https://basecamp.com/shapeup/] at your company it's common to feel like the concept of fixed time and variable scope [https://basecamp.com/shapeup/1.2-chapter-03#fixed-time-variable-scope] is daunting to both stakeholders/leadership and builders: * Stakeholders are unsettled by the fact that they
Ideation and Problem Solving
Explore 'How Might We' (HMW) methodology in product management. Learn to convert problems into opportunities, enhance team collaboration, and devise practical solutions. Master crafting effective HMW notes with examples from Uber, Bumble, and Salesforce.
Product Design and Development
Have you ever felt it was difficult to ship on time? Isn't it true that understanding what works is nearly impossible without having to build and ship different solutions to understand which one works? Is there any better advice than to "ship it before you're ready" in order to learn
Product Design and Development
Bob Moesta and Re-Wired group four forces model explained along with a personal example
User Research and Customer Insights
When McDonald's hired disruptive innovation theory pioneer Clayton Christensen to improve milkshake sales, they identified half of their milkshakes sold before 8.30 am. It was the only thing those customers bought, they were always alone, and once they bought it, they drove off with it. When Christensen's team confronted
Personal Growth and Leadership
Context: I emailed Open AI's CTO, Greg Brockman [https://twitter.com/gdb] about getting access to GPT-3. In this email, I wanted to tell him about the position I wanted to take, helping independent creators talk about their ideas on Twitter, how it's going to be utilised and how it's
Personal Growth and Leadership
I've been contemplating approaching talking about how we've sort of ended Very Bad Wizards [https://verybadwizards.io/] to try our hand at building products. It isn't easy talking about, but there's a lesson here for you: The wizarding business is something we started out of frustration and disdain for doing
Ideation and Problem Solving
My last blog post was about the steps to overcoming challenges and exploring ideas. In short, the premise of the post is to define the problem, look for inspiration and remix it to come up with a novel solution. When I posted it on Twitter I got this reply from
Ideation and Problem Solving
If you have come across a daunting challenge and you feel stuck on how to go about it fret not. All you need is a couple of design thinking exercises to blast through those creative blocks and into the realm of creative confidence. The below steps is what I use
Product Design and Development
Originally posted on Medium Feb 7, 2020 (pre-corona) When the Product Hunt team put a tweet out calling for hosts in cities to host their Global Meetup we jumped at the opportunity. Having conducted multiple workshops for the design community in Sri Lanka with the Very Bad Wizards [http://instagram.