Shavin Peiries is a writer, designer, and engineer. He writes a newsletter that focuses on guiding product managers and founders to develop their product intuition through useful customer research.
User Research and Customer Insights
Learn where to find valuable customer data, what to extract, and how to quickly analyze it using review websites and Chat GPT. Don't waste time; get the insights you need to confidently start building and marketing your startup today.
User Research and Customer Insights
A practical application of using Chat GPT to spend less time synthesizing insights from customer research
Product Design and Development
As designers we are expected to follow a specific process to arrive at a solution. Our portfolios, discussions with recruiters, and explanations to stakeholders all require us to show a clear, linear approach to our work. However, in reality, the design process whilst doing the work is not always so
User Research and Customer Insights
When designing a product, it can be confusing to know who your users, buyers and customers are. To break it down for you... The user is the person who uses your product to make progress. But they're not necessarily the ones paying for it. The buyer is the person who
Product Design and Development
A step-by-step guide to help transform how your company views design and utilises it for growth instead of decoration
Product Design and Development
When you're working with component variants, it can be difficult to change the style of one element in a component variant and have it propagate to all the other variants. What I used to do was select all the elements that needed changing manually; * This meant holding down command key
Personal Growth and Leadership
Learn how to navigate negative feedback or mitigate it completely with this one strategy
Product Design and Development
Learn how to design your own component library without spending money on a course and use a design kit like Untitled UI to learn the fundamentals.
Personal Growth and Leadership
Learn what UI/UX design recruiters are looking for when evaluating portfolios and what you can do to start learning
User Research and Customer Insights
Learn how you can get in touch with your future customers when you don't know them
User Research and Customer Insights
Guard rails for a customer research conversation. Keep these in mind before doing a research call with a customer.
User Research and Customer Insights
Guardrails to safely keep you on the right path during a customer interview taken directly from Bob Moesta's book Demand Side Sales
Product Strategy and Management
Let's imagine a customer has requested you to build super-fine role-based permissions into your app. You know that building it would mean that it causes more issues than it fixes or at least that's what it feels like from the sound of the request. How do you respond? One option
Ideation and Problem Solving
How might we connect job stories to how might we notes and an example of it's application.
Ideation and Problem Solving
When you've got a good grasp of a customer's Job to be Done (JTBD), what are the next steps to craft a solution? There's a lot of advice on how to conduct your own JTBD-style interviews, cluster the data, and synthesize the findings. It's common to reach a point where
Personal Growth and Leadership
When you're starting to adopt Shape Up [https://basecamp.com/shapeup/] at your company it's common to feel like the concept of fixed time and variable scope [https://basecamp.com/shapeup/1.2-chapter-03#fixed-time-variable-scope] is daunting to both stakeholders/leadership and builders: * Stakeholders are unsettled by the fact that they